CONTENTS

EXECUTIVE SUMMARY

TRENDS IN THE RENTAL INDUSTRY

Rental Industry Participants:

• Slowdown in Consolidation
• The Future of Mom & Pops
• International Participation

Rental Industry Markets:

• Development of New Target Markets
• Consolidation within Niche Markets
• Outsourcing: National Accounts / Sole Sourcing / Preferred Provider

Internal Market Changes:

• Used Equipment ~ The Importance of Distribution
• Rental Rates ~ The Effects of Consolidation
• The Internet / E-Commerce and the Rental Industry

External Effects of the Rental Market:

• The Changing Role of Dealers
• Rental's Pressure on OEMs
• Leverage of Rental on Machine Design / Specifications / Private Labeling

RENTAL EQUIPMENT ANALYSIS

FORECAST

COMPANY PROFILES

• United Rentals, Inc
• Prime/RSC
• Hertz Equipment Rental Corporation
• NationsRent, Inc.
• BET USA (BPS/Aggregate) / Sunbelt Rentals
• National Equipment Services, Inc.
• Neff Corporation
• Brambles Equipment Services, Inc.
• Ameco
• ICM Equipment Company
• Caterpillar, Inc. ~ CAT Rental Stores
• Komatsu American International Company (Rental Marketing Group)