CONTENTS

• INTRODUCTION
• SUMMARY OF FINDINGS
  • The Timetable
  • Positive and Negative Aspects
  • Effect of Fixed Exchange Rates since 1999
  • Level of Readiness
  • Special Structures
  • Ease of Change
  • Likelihood of a True Single Market
  • Impact on National Sales Territories
  • Pan-European Sales Networks
  • Role of the Internet
  • Effect of the Euro on Construction Equipment Markets
  • Price Transparency
  • Price Inflation
  • Cross-border Trade
  • Moves to Reduce Price Differentials
  • Economic Benefits of EMU
• THE HISTORY OF THE EURO
• BASIC FACTS OF THE EURO SYSTEM
  • Euro Symbol (€)
  • Euro Area
  • European Central Bank (ECB)
  • Eurosystem
  • European System of Central Banks
  • Economic and Monetary Union
  • Risks and Chances of the European Monetary Union
• SURVEY RESULTS
• THE IMPENDING CHANGE TO THE EURO
  • Positive and Negative Aspects
  • Inside the Euro Zone
  • Outside the Euro Zone
  • The Effect of Fixed Exchange Rates
  • Level of Readiness in the Industry
• THE EURO CHANGE AND COMPANY STRUCTURES
  • Company Structures
  • January 2002
  • Will the Changeover Go Well?
• EFFECTS AND CHANGES
  • Chances of Success
  • The Likelihood of a True Single Market
  • The Future of National Sales Territories
  • Pan-European Sales and Direct Selling by OEMs
  • The Role of the Internet
  • The Single Currency in the Construction Equipment Market after 2001
  • New Construction Equipment
  • Used Construction Equipment
  • Construction Equipment Parts
  • European Construction Equipment Exports
  • Price Transparency
  • Inflationary Effect in 2002
  • Moves to Reduce Price Differentials
  • Cross-Border Traffic
  • Ease of Payment with the Euro
  • Economic Benefits of the Single Currency
• APPENDIX
• DETAILS OF THE PANEL